Budget
Spend where it earns.
Channel caps, pacing, and Alexandra's reallocation plan.
MONTHLY CAP
$4.3K
across paid channels
SPENT
$2.9K
67% of month
PACING
94%
· on track
through today
REALLOCATE
$420
suggested shift
CHANNEL CAPS
Budget by channel
Meta prospecting4.8x ROAS
$1240
$1800
Google Search6.2x ROAS
$910
$1400
Retargeting7.1x ROAS
$620
$700
Creator boosts2.3x ROAS
$120
$350
ALEXANDRA RECOMMENDS
Shift $420 into Google Search
From creator boosts$420
To Google Search+1.4x
Search intent is outperforming social creative this week. Keep retargeting unchanged and recheck after Grand Prix traffic starts.